The appointment of these four Brand Ambassadors is not merely a strategic decision, but an organic step born from their genuine proximity to the Fore Coffee brand. Sheila Dara as an actress, Afgan as a singer and songwriter, Baskara Mahendra as an actor, and Syifa Hadju as an actress were chosen because they have long been true customers of Fore Coffee. Their authentic love for Fore Coffee’s products becomes the main focus of this latest campaign.

The “Setiap Fore Punya Cerita” campaign is designed to celebrate the diverse stories and moments created with every sip of Fore Coffee’s signature beverages. Through these four new faces, Fore Coffee invites Indonesians to continue sharing their own stories over their favorite cup of coffee

.

Fore Coffee Brand Ambassador: Turning Customer Voices into Action

Through its expansion across major cities as well as tier 2 and tier 3 cities in Indonesia, Fore Coffee has successfully strengthened its position as a leading destination for contemporary coffee. Fore Coffee is widely known for its iconic menu offerings, including Butterscotch Sea Salt Latte, Kopi Dari Tani, and Berry Manuka Americano – creations that have captured the hearts of many Gen Z and Millennial customers across Indonesia.

Fore Coffee’s growth is reflected not only by its outlet expansion, but also through its increasing brand awareness year after year, supported by stronger organic word-of-mouth amongst loyal customers.

“This success is measured by the growth of Brand Awareness, which continues to increase every year, followed by organic WOM (word-of-mouth), as a tangible company asset. The appointment of these Brand Ambassadors is a strategy that has grown naturally from the brand, because they are part of the millions of Fore Coffee’s loyal customers,” said Matthew Ardian, Chief Marketing Officer of Fore Coffee.

Sheila Dara, actress and Brand Ambassador of Fore Coffee, shared that her coffee journey began with a glass of Berry Manuka Americano. For Sheila, who is sensitive to products containing milk, Fore Coffee became an entry point that introduced her to the world of coffee in a way that felt comfortable and enjoyable.

“Fore became my gateway to start enjoying coffee. It began with curiosity, then grew into an experience that felt warm and familiar, like coming home,” said Sheila.

Meanwhile, Afgan, singer, songwriter, and Brand Ambassador of Fore Coffee, brings a story about career celebration and the energy behind the stage. As a loyal customer, Fore Coffee has become part of his routine, even accompanying moments of preparation with his team before performing.

“Fore Coffee serves as a mood booster for me and my team, helping us feel more energized before going on stage,” said Afgan.

A different story comes from Baskara Mahendra, actor and Brand Ambassador of Fore Coffee, who sees Fore Coffee as a consistent travel companion. In his dynamic daily life, moving from one place to another, Fore Coffee has become the consistent choice he needs, especially when traveling.

“Wherever I go, Fore Coffee is always there. When I’m traveling, at the airport, the first thing I look for is Fore Coffee. When I arrive at my destination city, it’s Fore again. Because Fore Coffee is everywhere, it always feels consistent wherever I go,” said Baskara Mahendra.

For Syifa Hadju, actress and Brand Ambassador of Fore Coffee, Fore Coffee is part of a story filled with family and warmth. It became a meaningful part of her special day, shared with the people who made the moment even more memorable and heartfelt. 

“Fore Coffee became a companion on my happy day with my closest family, making everything feel warm and meaningful,” added Syifa Hadju.

According to Matthew, the four Brand Ambassadors were chosen not only to represent Fore Coffee, but also to reflect the diverse stories and moments behind every cup of coffee. He believes that coffee is a product closely connected to everyday life and often linked to the consumers’ emotional needs.

“We believe every Fore has a story. That is why we always listen to inputs from our customers and our community. One example is Starrycano, an Americano menu with a touch of starfruit that has become a favorite for many. After receiving a lot of feedback, including from Baskara Mahendra, we decided to bring it back. Today, Starrycano is officially available again at all Fore Coffee outlets as a form of appreciation for the stories and voices of our customers,” said Matthew.

With the presence of Sheila Dara, Afgan, Baskara Mahendra, and Syifa Hadju as Brand Ambassadors, Fore Coffee hopes to further strengthen its relationship with its growing customer community across Indonesia. These four figures are not merely the faces of a campaign, but a bridge between the brand and the millions of people who make Fore Coffee part of their life stories every day.

“We want every customer to feel that their voice is heard and that their story matters. The presence of these Brand Ambassadors is an open invitation for all Fore Friends to continue sharing, because in the end, Fore Coffee is not only about coffee. It is about the moments, connections, and stories we create together,” Matthew concluded

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Media Contact Information:

Email: corporate.communication@fore.coffee

Website: www.fore.coffee

The post [Press Release] Setiap Fore Punya Cerita: Fore Coffee Introduces Four New Brand Ambassadors appeared first on Fore Coffee.

The following resolutions were approved by shareholders at the AGMS:

1. The approval and ratification of the Annual Report of the Company for the financial year ended on 31 December 2025 including the Activities Report of the Company, the Board of Commissioners Supervision Report and Financial Statements for the financial year ended on 31 December 2025, as well as the full release and discharge of the responsibility (acquit et de charge) to the Board of Commissioners and the Board of Directors of the Company on the management and supervision of the Company during the relevant financial year.
2. The determination of the use of net profits for the financial year ended on 31 December 2025.
3. The Appointment of the Public Accountant that will audit the financial statements of the Company for the  year ended on 31 December 2026.
4. The approval on the determination of salary, honorarium and other benefits for the members of the Board of Commissioners and the Board of Directors.
5. Accountability Report on the Realization of the Use of Proceeds from the Company’s Initial Public Offering.
6. Approval of the change of the Company’s address.

Performance and Business Fundamentals

Amid a dynamic economic environment, intense industry competition, and cost pressures throughout 2025, the Company delivered solid performance by focusing on strengthening its business fundamentals, improving operational efficiency, and pursuing measured expansion. The Company recorded revenue growth of 44% year-on-year (YoY) and net profit growth of 55% YoY, driven by strategic expansion that brought the total number of active stores of Fore Coffee Indonesia to 316 by end of 2025 — an increase of 37% YoY. EBITDA grew 58% YoY as profitability improved on the back of greater economies of scale.

The recently published Sustainability Report and Environmental, Social, and Governance (ESG) disclosure also highlights the Company’s tangible social impact. As of 31 December 2025, FORE’s total workforce exceeded 4,300 employees. As a labour-intensive business, FORE noted that 97% of its employees are under 30 years of age, 84% are graduates of senior high schools (SMA) and vocational high schools (SMK), and 45% are women. FORE provides a credible and inclusive formal career pathway for young talent through an intensive training programme for every barista and baker candidate. As a further expression of its commitment to human-resource development, the internal barista competition ‘Fore Grind Master’ was held for the third consecutive season in late 2025.

Vico Lomar as Chief Executive Officer (CEO) PT Fore Kopi Indonesia Tbk., said, “We extend our deepest appreciation to all shareholders for the trust and support extended at today’s AGMS. The ratification of the financial statements and approval of all agenda items affirm that the strategic direction we are pursuing carries the full mandate of our shareholders. We remain committed to placing operational excellence and consistent quality at the forefront of our strategy to sustain our competitiveness and market relevance.” 

Willson Cuaca as Chairman, also added, “As we mark one year since FORE’s listing on the stock exchange, we remain committed to staying adaptive in the face of global geopolitical dynamics while preserving our local relevance. Guided by this principle, we consistently execute our long-term vision to deliver optimal value for shareholders. We are focused on three key ‘C’ pillars: Culture — to strengthen the Company’s foundation; Capability — to equip ourselves for future challenges; and Capacity — to deliver meaningful benefits for shareholders, our team, and the broader community.”

Business Outlook

At the Public Expose, the Company reaffirmed its sustainable business growth strategy, anchored on three key pillars: measured outlet expansion, product innovation, and business diversification. Business growth will be accompanied by the development of internal capabilities and an enhanced customer experience. ESG initiatives relating to the environment and community development will continue to be scaled in line with the Company’s business growth.

The Company will continue to monitor industry dynamics closely to ensure that all initiatives undertaken remain relevant and sustainable.

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Media Contact Information:

Email: corporate.communication@fore.coffee

Website: www.fore.coffee

The post [Press Release] FORE Holds Annual General Meeting of Shareholders and Public Expose, Reaffirms Commitment to Sustainable Growth appeared first on Fore Coffee.

These results are particularly notable given the dual headwinds of the Ramadan low season and an increasingly uncertain global geopolitical environment. The Company’s performance is a testament to the resilience of its business model, the strength of its brand equity, and the execution excellence of its team. Fore Coffee continued to expand its customer base and cement its position as the preferred destination for premium-quality coffee at an accessible price point. Profitability improvements were further supported by higher economies of scale.

Fore Coffee Indonesia continued its strategic store rollout, adding 20+ new outlets during 1Q26. Notably, over 40% of these new openings were located in Tier 2 and Tier 3 cities, reflecting both the growing demand for premium coffee experiences in these markets and Management’s commitment to deploying IPO proceeds in accordance with its strategy. As of the end of 1Q26, Fore Coffee Indonesia’s network had grown 35% YoY, reaching 338 active stores compared to 251 in 1Q25.

Fore Donut: Accelerating Footprint Growth

Following the successful launch of its first two outlets in 4Q25, Fore Donut opened five additional locations during 1Q26. In 2026, the brand is focused on accelerating its footprint expansion to meet growing consumer demand for its distinctively handcrafted products, made with quality local ingredients. Building on its near-term plan to open at Soekarno-Hatta International Airport, Fore Donut will also soon make its debut in Bandung and Surabaya, extending the brand’s reach to several of Indonesia’s key markets.

Management Commentary

Vico Lomar, President Director, stated:

“Our 1Q26 results reflect the consistency of our approach: we hold firm to operational excellence, we never compromise on product quality, and we are deliberate in how we allocate capital. Every new store we open is the result of careful site selection and disciplined use of IPO proceeds, with a clear focus on generating sustainable returns for our shareholders. Despite a challenging macro environment this quarter, our team executed with precision, and the numbers speak for themselves. We remain confident in the trajectory of the business and in our ability to continue delivering value as we scale.”

Willson Cuaca, Chairman, added:

“This quarter, FORE demonstrated extraordinary resilience. Not only was the quarter shortened by an extended holiday period, but the evolving global geopolitical situation and ongoing conflict made the operating environment highly unpredictable. Yet FORE’s achievement of 60.5% growth compared to the same quarter of the prior year demonstrates that Fore Coffee is the de-facto hang-out place for Indonesians.”

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact information:

Email: investor.relations@fore.coffee

Website: www.fore.coffee

The post [Press Release] FORE Records 60.5% YoY Net Profit Growth in 1Q26, Demonstrating Resilience Amid Ramadan Low Season and Global Geopolitical Uncertainty appeared first on Fore Coffee.

This strong financial performance was underpinned by the strategic expansion of Fore Coffee Indonesia, which added 90+ new stores throughout 2025. Notably, 60+ of these outlets were established post the IPO in April, fulfilling the management’s commitment to shareholders regarding the strategic use of IPO proceeds. By the end of 2025, Fore Coffee Indonesia’s network grew 37% YoY, totaling 316 active stores compared to 231 at the close of 2024.

New Growth Horizons: Fore Donut

In late 2025, the company achieved a significant milestone by launching its first two Fore Donut outlets in Supermall Karawaci (Tangerang) and Panglima Polim (South Jakarta). Following a warm market reception, the brand’s momentum carried into March 2026 with the opening of its 7th location in Epiwalk (South Jakarta). This successful diversification demonstrates the company’s ability to execute organic growth initiatives and capture new market segments.

Management Commentary

Vico Lomar, President Director, stated:

“Our FY25 results reflect our commitment to operational excellence and our agility in responding to market demands. By successfully integrating 90+ new stores into our ecosystem, we have not only expanded our footprint but also strengthened our brand equity. We remain focused on delivering premium affordable coffee experiences while ensuring that every rupiah of our IPO capital translates into sustainable value for our stakeholders.”

Willson Cuaca, President Commissioner, added:

“The Board is pleased with the management’s execution of the post-IPO roadmap. The ability to launch the widely successful Fore Donut proved that the FORE team’s innovation engine is working. We are confident in our ability to sustain value creation for all stakeholders.”

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact information:

Email: investor.relations@fore.coffee

Website: www.fore.coffee

The post [Press Release] FORE’s Net Profit Surged 55% YoY in FY25, Driven by Strategic Expansion and Disciplined IPO Fund Utilization appeared first on Fore Coffee.