In its mission to empower baristas across Indonesia, Fore Coffee  introduces “Discover the Unseen,” an initiative that spotlights emerging talent from across the archipelago.  Under the guidance of Fore’s Chief of Coffee Innovation Mikael Jasin, champions from the annual Fore Grind Master competition will join hands with gifted baristas from various Indonesian cities whose local coffee shops have yet to receive widespread recognition. Through live demonstrations and interactive sessions, these artisans will share their signature brewing techniques, personal stories, and the cultural influences that shape every cup they serve.

“I’m dedicated to mentoring both championship-winning and grassroots baristas, building a community where every cup embodies the spirit of Indonesia,” said Mikael Jasin. “Empowering our baristas is central to my role as Chief of Coffee Innovation. It fuels creativity, drives new ideas, and strengthens our entire coffee culture.”

Each barista in the initiative was given the chance to showcase their creativity through original signature beverages, using beans they personally selected to reflect their individual style and background. Through these drinks, they share not only their technical skill but also the unique stories and traditions rooted in their local coffee communities. Alongside these custom creations, the baristas will also serve manual brews featuring Fore Coffee’s latest specialty lineup, now available at Fore Experience at Panglima Polim, South Jakarta.

This lineup includes four distinctive single-origin roasts, each chosen for its exceptional profile and provenance: Blueberry Blast (Melbourne Royal Bronze Medal), Bali Kintamani (AVPA Silver Medal), Flores Manggarai, and Gunung Cikuray (AVPA Silver Medal). Together, these beans represent the diversity and depth of flavor found across Indonesia’s coffee-growing regions, carefully curated to highlight the country’s rich coffee heritage.

Sustainability remains a core pillar of Fore Coffee’s ethos, and this commitment comes to life in “Behind the booth: Sustainability Story from Waste to Worth.” In collaboration with Setali Indonesia, Fore Coffee’s exhibition booth has been constructed entirely from 15kg of textile scraps, which include spunbond coffee bags returned by our customers as part of Fore Coffee’s ongoing #FOREsponsible campaign. This inventive design highlights Fore’s commitment to responsible business practices, demonstrating how circular-economy principles can transform potential pollutants into purposeful, eye-catching installations that tell a story.

Adding a ceremonial touch to the exhibit is the debut of “Aruna Tanah Rekah Ruah (A Tree of Light),” a tribute that celebrates the sacred journey of the coffee tree, from seed to soul—blending gratitude, joy, and a shared sense of purpose.

“I’m truly honored to be part of World of Coffee 2025 with Fore Coffee,” said Zevanya Lovise, one of the featured baristas in the Discover the Unseen initiative. “This experience has reminded me why I fell in love with coffee in the first place—the stories, the people, and the connections it creates. Being here has not only given me a chance to grow, but also to share a piece of my journey and show that everyone in the coffee community has something meaningful to offer.”

Fore Coffee’s presence at World of Coffee 2025 goes beyond showcasing innovation and products. It’s a celebration of barista empowerment and a call to inspire more sustainable practices across the global coffee industry. Together, let’s raise a cup to Indonesia’s vibrant coffee heritage and the bright future that lies ahead.

The post Fore Coffee Unveils ‘Discover The Unseen’ with 9 Talented Baristas and Highlights Sustainability at World of Coffee 2025 appeared first on Fore Coffee.

Launched just three weeks after its successful IPO in April 2025, Fore Experience underscores Fore Coffee’s unwavering commitment to consistency, growth, and brand innovation. It represents one of Fore Coffee’s key initiatives to establish its presence in the national chain coffee landscape through continuous product and service enhancements.

“For us, Fore Experience is a place where ideas meet the craft. It is a living lab where our team experiments, explores, and elevates the aspects of our coffee, food, and hospitality,” said Vico Lomar, CEO of PT Fore Kopi Indonesia Tbk. “Through a more open and immersive venue, we are creating a space where Fore Coffee’s signature creations find their perfect pairings, and our crew brings hospitality to a whole new level.”

Fore Experience builds on extending what Fore Coffee does best, delivering high-quality food and beverage offerings with exceptional service, elevated to the next level.  Customers can experience a Slow Bar, where Master Baristas manually brew specialty coffee tailored to each guest’s preference, using award-winning single-origin beans from renowned Indonesian regions such as Aceh Gayo, Bali Kintamani, Gunung Cikuray, and Gunung Tilu. Baristas guide guests through each brew’s unique flavor profile, introducing the beans to the customers while preparing their brew.

Fore Coffee also worked with boulangerie chef Aston Adiwijaya to craft and curate a brunch and gourmet menu selection for Fore Experience—from Croissant Eggs Benedict to the Beef Rendang Sandwich—that’s light, satisfying, and crafted with precision, quality, and memorable flavors. It pairs perfectly with any of Fore Coffee’s signature creations.

Fore Experience’s customer experience is also enhanced through a more hands-on approach to hospitality, reflecting Fore Coffee’s dedication to operational excellence and focus on the customer. With the venue’s size and well-designed space, Fore Experience is also perfect for any gatherings, from casual meetings to community meetups.

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About Fore Coffee

Fore Coffee is a coffee company established in 2018 with an online-to-offline business model. With the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate processes and essentials in a fast-paced world, through a cup of quality coffee. As a pioneer of the green movement, Fore Coffee brings premium local coffee at an affordable price, setting a new standard of coffee enjoyment.

With more than 216 outlets in 43 cities in Indonesia, including tier 2 and 3 cities, and 1 outlet in Singapore as per September 2024, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise and sustainability.

Media Contact:
Rhany Montolalu
Jr. Marketing Communication Manager
Fore Coffee
Email: rhany@fore.coffee

The post [Press Release] Fore Coffee Opened “Fore Experience” an Extension Experience for Customers appeared first on Fore Coffee.

JAKARTA, April 14, 2025 – PT Fore Kopi Indonesia Tbk (Fore Coffee), Indonesia’s leading premium affordable coffee chain, today officially listed its shares on the Indonesia Stock Exchange (IDX). The listing marks a major milestone in Fore Coffee’s growth journey, signifying its transformation into a publicly listed company and reinforcing its commitment to transparency and strong corporate governance.

“We are very excited to embark on this new chapter alongside our investors. The strategy we are implementing is a long-term investment aimed at strengthening our business foundation, expanding our market reach, and reaffirming Fore Coffee’s commitment to continuous innovation in delivering high-quality, affordable premium coffee,” said Vico Lomar, CEO of Fore Coffee.

On its first day of trading, FORE shares surged into the green zone, hitting the upper auto reject limit (ARA). FORE shares rose by 34.04% to Rp252 per share when the trading session opened.

The strong investor enthusiasm was reflected in an oversubscription rate of over 200.63 times, with participation from more than 114,873 investors during the centralized allotment, according to data from the e-IPO system on April 10, 2025. Fore Coffee became the 12th company to list its shares on the IDX in 2025

“The decision to proceed with the IPO amid global market volatility was ultimately the right one. It may seem counterintuitive, but it was made with strong conviction. This IPO will serve as proof that Indonesia has startups that are well-managed, profitable, and governed with integrity—where investors are not solely focused on valuation or exit strategies, but on sustainable growth. Fore Coffee’s mission going forward is to make Indonesia proud. Going public is just the first step. We aim to become champions and hosts in our own country, and eventually, go from Indonesia to the world,” said Willson Cuaca, President Commissioner of Fore Coffee and Co-Founder and Managing Partner of East Ventures.

This strength is reinforced by the full support of East Ventures, a leading venture capital firm in Indonesia and Southeast Asia. The partnership provides Fore Coffee with access to capital, shared resources, and deep expertise from East Ventures’ extensive ecosystem—unlocking opportunities for further synergy and growth.

FORE made its market debut at an offering price of Rp188 per share, issuing a total of 1.88 billion new shares—equivalent to 21.08% of its total issued and fully paid-up capital—the company is poised to raise approximately Rp353.44 billion in fresh funds.

Mandiri Sekuritas and Henan Putihrai Sekuritas act as joint lead underwriters, serving as intermediaries between investors and the capital market.

Fore Coffee’s Strategic Steps Toward Sustainable Growth

Fore Coffee has recorded solid and consistent financial performance over the past few years. As of September 2024, Fore Coffee achieved:

• Net sales of Rp727 billion, growing 135% year-on-year, with a 112% CAGR(2021–2023)
• Gross profit of Rp447 billion, up 128% YoY, with a 122% CAGR(2021–2023)
• EBITDA of Rp135 billion, surging 187% YoY
  

This growth reflects the effectiveness of Fore Coffee’s expansion strategy and strengthens its position in the national coffee industry. According to Redseer Analysis (December 2024), Indonesia’s coffee market is projected to grow at a CAGR of 11% through 2030, with a potential market value of US$12.6 billion or approximately Rp214 trillion. Shifting consumer preferences and lifestyle trends continue to unlock opportunities for players with strong foundations and relevant value propositions—such as Fore Coffee.

Fore Coffee plans to allocate its IPO proceeds to three key areas:

• Approximately Rp275 billionto expand its coffee shop network, with a target of opening 140 new outlets across Indonesia over the next two years
• Approximately Rp60 billionfor vertical expansion through the launch of a donut outlet business via its subsidiary
• Approximately 44 billionto support operational working capital needs

Fore Coffee implements a growth strategy grounded in data and comprehensive market research, executed by an internal business development team. Outlet performance is regularly evaluated to ensure strategic, value-driven expansion that supports long-term business sustainability. This approach is further strengthened by continuous innovation from the R&D team and barista training programs, ensuring consistent taste and product quality across all outlets.

***

About Fore Coffee

Fore Coffee is a coffee company established in 2018 with an online-to-offline business model. With the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate processes and essentials in a fast-paced world, through a cup of quality coffee. As a pioneer of the green movement, Fore Coffee brings premium local coffee at an affordable price, setting a new standard of coffee enjoyment.

With more than 216 outlets in 43 cities in Indonesia, including tier 2 and 3 cities, and 1 outlet in Singapore as per September 2024, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise and sustainability.

About East Ventures

East Ventures East Ventures is a pioneering and leading sector-agnostic venture capital firm. Founded in 2009, East Ventures has transformed into a holistic platform that provides multi-stage investment, from Seed to Growth stage investments, for over 300 tech companies across Southeast Asia.

As an early believer in the startup ecosystem in Indonesia and the most active investor in Southeast Asia, East Ventures is an early backer of prominent tech companies in the region, such as Tokopedia, Traveloka, Ruangguru, ShopBack, waresix, Xendit, IDN, Sociolla, Fore Coffee, Tech in Asia (acquired by SPH), Kudo (acquired by Grab), Loket (acquired by Gojek), and MokaPOS (acquired by Gojek).

East Ventures was named the most consistent top-performing VC fund globally by Preqin and the most active investor in SEA and Indonesia by various media. Moreover, East Ventures is Indonesia’s first venture capital firm to sign the Principles of Responsible Investment (PRI), supported by the United Nations (UN). East Ventures is committed to achieving sustainable development and positively impacting society through its initiatives and ESG-embedded practices.

Media contact:

The post [Press Release] Fore Coffee’s IPO Oversubscribed by 200.63 Times, and Hits Upper Auto Reject (ARA) on Debut Day appeared first on Fore Coffee.

JAKARTA, April 11, 2025 – PT Fore Kopi Indonesia Tbk (Fore Coffee), Indonesia’s leading premium affordable coffee chain, just concluded its public offering, which took place from April 8 to 10, 2024. The public offering attracted significant interest from 114,873 retail investors and was oversubscribed by 200.63 times from the IDX e-ipo system, based on data on April 10, 2025.

“Fore Coffee’s IPO which attracted a lot of investor interest shows how an authentic product from a local startup can resonate strongly despite uncertainty in the capital market. The counter-intuitive decision to proceed with the IPO during the lowest IDX (Indonesia Stock Exchange) Composite index market since the pandemic paid off,” said Willson Cuaca, President Commissioner (Chairman) of Fore Coffee and Co-Founder and Managing Partner of East Ventures.

Fore Coffee, trading under the issuer code FORE, is scheduled to debut on the IDX on Monday, April 14, 2025. The company set its initial public offering (IPO) price at IDR 188 per share. With the issuance of 1.88 billion new shares—equivalent to 21.08% of its total issued and fully paid-up capital—the company is poised to raise approximately IDR353.44 billion in fresh funds.

Fore Coffee plans to allocate the proceeds toward three key areas of business growth and development. Approximately IDR 275 billion will be used to expand its outlet network, with a target of opening 140 new coffee shops across Indonesia over the next two years.

In addition, around IDR 60 billion will be allocated to establishing new donut outlets through its subsidiaries, while the remaining IDR 18 billion will be used for working capital.

Mandiri Sekuritas and Henan Putihrai Sekuritas act as joint lead underwriters and intermediaries between investors and the capital market.

***

About Fore Coffee

Fore Coffee is a coffee company established in 2018 with an online-to-offline business model. With the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate processes and essentials in a fast-paced world, through a cup of quality coffee. As a pioneer of the green movement, Fore Coffee brings premium local coffee at an affordable price, setting a new standard of coffee enjoyment.

With more than 216 outlets in 43 cities in Indonesia, including tier 2 and 3 cities, and 1 outlet in Singapore as per September 2024, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise and sustainability.

About East Ventures

East Ventures East Ventures is a pioneering and leading sector-agnostic venture capital firm. Founded in 2009, East Ventures has transformed into a holistic platform that provides multi-stage investment, from Seed to Growth stage investments, for over 300 tech companies across Southeast Asia.

As an early believer in the startup ecosystem in Indonesia and the most active investor in Southeast Asia, East Ventures is an early backer of prominent tech companies in the region, such as Tokopedia, Traveloka, Ruangguru, ShopBack, waresix, Xendit, IDN, Sociolla, Fore Coffee, Tech in Asia (acquired by SPH), Kudo (acquired by Grab), Loket (acquired by Gojek), and MokaPOS (acquired by Gojek).

East Ventures was named the most consistent top-performing VC fund globally by Preqin and the most active investor in SEA and Indonesia by various media. Moreover, East Ventures is Indonesia’s first venture capital firm to sign the Principles of Responsible Investment (PRI), supported by the United Nations (UN). East Ventures is committed to achieving sustainable development and positively impacting society through its initiatives and ESG-embedded practices.

Media contact:

The post [Press Release] East Ventures Incubated Company, Fore Coffee, Attracts 114,873 New Investors and Oversubscribed 200.63 Times appeared first on Fore Coffee.

Investor Gathering PT Fore Kopi Indonesia Tbk (Fore Coffee)

PT Fore Kopi Indonesia Tbk held an investor gathering in Jakarta (21/03/2025). During the session, the company stated that Fore Coffee is a food & beverage company offering premium yet affordable coffee in Indonesia and Singapore, with significant growth potential.

Left-Right: Oki Ramadhana (President Director PT Mandiri Sekuritas), Roderick Purwana (Vice President Commissioner PT Fore Kopi Indonesia Tbk and Managing Partner East Ventures),  Willson Cuaca (President Commissioner PT Fore Kopi Indonesia Tbk and Co-Founder and Managing Partner East Ventures), Vico Lomar (President Director PT Fore Kopi Indonesia Tbk), Mohammad Fahmi (Director PT Fore Kopi Indonesia Tbk), and Jurgantara Usman (Director PT Henan Putihrai Sekuritas) at the Investor Gathering in connection with Initial Public Offering (IPO) of PT  Fore Kopi Indonesia Tbk.

JAKARTA, March 21, 2025 – PT Fore Kopi Indonesia Tbk (Fore Coffee), a leading premium affordable Indonesian coffee chain, today announced its plan to conduct an IPO (Initial Public Offering) on the IDX (Indonesia Stock Exchange). This strategic move will support the company ambitious expansion plans and solidify its position in the rapidly growing premium coffee market.

Fore Coffee, trading under the ticker symbol “FORE”, will offer 1,880,000,000 shares, representing 21.08% of its total issued and fully paid capital. The offering price range is set between IDR 160 and IDR 202 per share, with a potential fundraising target of up to IDR 379,8 billion. The book-building period will take place from March 19 to March 21, 2025, followed by the public offering period (indicative) from March 26 th to April 9 th 2025.

“We see a huge opportunity in the Indonesian premium coffee market, and this IPO will give us the resources we need to capitalize on that opportunity,” said Vico Lomar, CEO of Fore Coffee.

The company plans to allocate 76% of the IPO proceeds to expand its outlet network across Indonesia, aiming to open around 140 new coffee outlets within the next two years. This expansion will reinforce Fore Coffee’s leadership in the premium coffee market by delivering exceptional service, high-quality products, and innovative menu options that cater to evolving customer preferences. An additional 18% of the proceeds will be used to open new donut outlets through its subsidiary, and 6% will be allocated for working capital.

Over its seven-year journey, Fore Coffee has become an integral part of Indonesia’s coffee culture, rapidly expanding to 217 outlets across 43 cities in Indonesia and Singapore as of September 2024. This growth includes the opening of 61 new outlets in 2024 alone.

Fore Coffee has experienced remarkable financial growth, with net sales surging by IDR 418 billion (135% YoY) to IDR 727 billion as of September 2024, compared to IDR 309 billion in September 2023. Gross profit also saw significant growth, increasing by IDR 252 billion (128% YoY) to IDR 447 billion in September 2024. The company's EBITDA growth rose by 187% YoY
to IDR 135 billion in September 2024.

Fore Coffee’s Strategy to Lead The Premium Coffee Market

Left-Right:  Daniel Octavianus M. (Commissioner PT Fore Kopi Indonesia Tbk), Roderick Purwana (Vice President Consultant PT Fore Kopi Indonesia Tbk and Managing Partner East Ventures), Oki Ramadhana (President Director PT Mandiri Sekuritas), Mohammad Fahmi (Director PT Fore Kopi Indonesia Tbk), Pie Chen (Director PT Fore Kopi Indonesia Tbk), Vico Lomar (President Director PT Fore Kopi Indonesia Tbk),  Willson Cuaca (President Commissioner PT Fore Kopi Indonesia Tbk and Co-Founder and Managing Partner East Ventures), Jurgantara Usman (Director PT Henan Putihrai Sekuritas),  Melisa Irene (Commissioner PT Fore Kopi Indonesia Tbk), David F. Audy (Independent Commissioner PT Fore Kopi Indonesia Tbk), Matthew Ardian (Director PT Fore Kopi Indonesia Tbk) at the Investor Gathering in connection with Initial Public Offering (IPO) of PT  Fore Kopi Indonesia Tbk.

Based on the Redseer Analysis report in December 2024, the Indonesian coffee market is projected to grow at a CAGR (compound annual growth rate) of 11% for the next five years, with a potential market size of USD 12.6 billion (equivalent to IDR 206 trillion at a dollar exchange rate of IDR 16,350).

Fore Coffee understands that coffee is not just a drink, but part of the modern lifestyle. With three types of outlets—flagship, medium, and satellite—Fore Coffee covers a wide range of diverse customer needs, from socializing places to grab-and-go services for the active and dynamic.

Fore Coffee’s competitive advantage is supported by operational excellence, affordable premium product innovation, disciplined outlet performance monitoring, and contributing to Indonesia’s economy and society through sustainable business. In addition, optimizing digital interactions through mobile applications improves operational efficiency, better financial management, and customer understanding for faster market response.

Behind Fore Coffee’s success is a leadership team of experienced professionals with a deep understanding of the F&B (food and beverages) industry. This team ensures effective execution of the business strategy that has been set.

“We believe a strong operating foundation is key to delivering great coffee experiences. We invest in product quality, innovation, efficiency, and most importantly, our commitment to empowering our team and Baristas with training, development, and opportunities to grow as part of the company’s operational sustainability,” Vico explained.

Support from a leading investor like East Ventures further strengthens Fore Coffee’s position as a highly competitive brand. In addition to access to capital, this partnership opens up opportunities for strategic collaboration with East Ventures’ extensive network, creating the potential for profitable synergies in the future.

“Fore Coffee’s IPO is a historic moment that reflects the solidity of their sustainable business model. We believe this IPO will accelerate Fore Coffee’s expansion process, open up opportunities to reach more coffee lovers across Indonesia, and strengthen their position as an innovation leader in the coffee industry,” said Willson Cuaca, President Commissioner of Fore Coffee and Co-Founder and Managing Partner at East Ventures.

In this transaction, PT Mandiri Sekuritas and PT Henan Putihrai Sekuritas act as joint lead underwriters and will act as intermediaries between investors and the capital market. Further information regarding the IPO, including the official prospectus, can be accessed through Fore Coffee’s website.

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About Fore Coffee

Fore Coffee is a coffee company established in 2018 with an online-to-offline business model. With the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate processes and essentials in a fast-paced world, through a cup of quality coffee. As a pioneer of the green movement, Fore Coffee brings premium local coffee at an affordable price, setting a new standard of coffee enjoyment. 

With more than 216 outlets in 43 cities in Indonesia, including tier 2 and 3 cities, and 1 outlet in Singapore as per September 2024, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise and sustainability.

For further information, please contact:

Rhany Montolalu 

Jr. Marketing Communication Manager

Fore Coffee

Email: rhany@fore.coffee

The post [Press Release] Fore Coffee Announces Initial Public Offering on the Indonesia Stock Exchange appeared first on Fore Coffee.

For almost seven years, Fore Coffee has been a part of Indonesian coffee culture and has managed to grow rapidly, with 217 well-performing outlets across 43 cities in Indonesia and Singapore as of September 2024. This significant growth was reinforced by the opening of 61 new outlets throughout 2024, marking Fore Coffee’s highest year-on-year (YoY) outlet growth.

This achievement is the result of a deep understanding of the research and development (R&D) team, which is adept at developing a variety of innovative products tailored to customer needs in the premium affordable target market.

In-depth market research is an important foundation that Fore Coffee uses to develop targeted strategies. This strategy starts with a field study comparing similar products in regional and global markets as a benchmark for growth performance.

Fore Coffee then evaluates the results of the research and conducts a series of trials with various high-quality coffee beans curated directly from various regions in Indonesia, such as Aceh Gayo, Toraja, and West Java. The coffee beans have been curated by local farmers in various parts of Indonesia. After a process of evaluation and testing, Fore Coffee creates a variety of innovations to attract new customers, while maintaining the loyalty of its current customer base.

“Every innovative product decision is always based on a deep understanding of the market through comprehensive analysis and disciplined performance monitoring,” said Vico Lomar, CEO of Fore Coffee.

To ensure consistency of service standards and product quality across all outlets, Fore Coffee runs the Fore Training Facility program. The program includes two weeks of intensive training and three months of on-the-job training for baristas. Through this process, every cup of Fore Coffee is the result of a combination of a rigorous bean selection process, flavor innovation based on market research, and intensive barista training. It gives Fore Coffee a competitive advantage among the many coffee chain companies that have sprung up and enables the company to offer competitive prices, building an image as a premium yet affordable brand in the eyes of customers.

The Success of Fore Coffee’s Product Innovations

Through continuous product innovation, Fore Coffee consistently presents high-quality menu items aligned with its customers’ tastes. The Butterscotch Sea Salt Latte, which has sold over 10 million cups since its introduction in 2022, exemplifies the brand’s innovation success. Initially a featured product, this latte is now a permanent menu item available across Indonesia.

To close out 2024, Fore Coffee launched its latest innovation, The Tani Series. As part of its commitment to bringing quality coffee across Indonesia, Fore Coffee designed The Tani Series with a price point of IDR 24,000, to allow customers to enjoy premium products affordably.

In addition, Fore Coffee remains focused on providing a variety of high-quality coffee products, such as Fore Classic Coffee, Fore Signature Coffee, and Fore Seasonal & Collaboration. The brand also maintains its diversification into non-coffee products for children and food segments through Fore Deli. Diversification into new markets enables the company to broaden its customer base and complement the existing drinks offerings while strengthening the brand’s competitive edge in the food and beverage (F&B) industry.

Vico is confident that 2025 will be the right moment for Fore Coffee to be even more aggressive in targeting business growth. The potential for growth in the coffee industry is increasing, driven by the development of coffee culture and lifestyles that support business expansion. Based on a Redseer Analysis report, the Indonesian coffee market is projected to grow at a compound annual growth rate (CAGR) of 11% until 2030.

The mission to provide a personal, premium, and affordable coffee experience has been carried out since the establishment of this company by Willson Cuaca, Managing Partner & Co-Founder of East Ventures, together with Otten Coffee, one of East Ventures’ portfolio companies. Fore Coffee will continue to be present with quality F&B products to answer the changing preferences of Indonesians who increasingly favor roasted out-of-home coffee and social interaction.

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About Fore Coffee

Fore Coffee is a coffee startup established in 2018 with an online-to-offline business model. Carrying the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate the process and the essentials amidst a fast-paced world through a quality cup of coffee. As a pioneer of environmentally friendly initiatives, Fore Coffee offers premium local coffee at affordable prices, setting a new standard for enjoying coffee.

With over 217 outlets in 43 cities across Indonesia, including tier 2 and tier 3 cities, as well as one branch in Singapore, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise, and sustainability.

For further information, please contact:

Rhany Montolalu 

Jr. Marketing Communication Manager

Fore Coffee

Email: rhany@fore.coffee

The post [Press Release] Fore Coffee Revolutionizes the Market with Premium Affordable Coffee Innovations appeared first on Fore Coffee.

Responding to Market Changes and Consumption Trends

As one of the fastest-growing coffee markets in the world, Indonesia has demonstrated dynamics that keeps the company to adapt. Based on the Redseer Analysis report, Indonesia’s coffee market is projected to grow with 11% compound annual growth rate (CAGR) until 2030.

In response to this trend, Fore Coffee focuses on the supply of various high quality coffee products, such as Fore Classic Coffee, Fore Signature Coffee, along with many seasonal and collaborative innovations that have been based on the  consumer’s needs.

CEO Fore Coffee, Vico Lomar, confirms “Our strategy is focused in the merger of innovations, community involvement, and the operational excellence in creating a sustainable growth, not only in volumes, but also in the quality of consumer experience”.

As the pioneer of the coffee consumption trend shift, known as the third wave coffee movement, Fore Coffee is here to answer the Indonesian urban society’s preferential change that prefers more and more of roasted out-of-home coffees. This initiative is the result of the ideation of Willson Cuaca, Managing Partner & Co-Founder at East Ventures, and  Co-Founders of Otten Coffee, one of East Ventures’ portfolio companies, with a vision to present a more personal, premium, and affordable coffee experience.

Fore’s Expansion: Connecting Nusantara through Coffee

Since its founding in 2018, Fore Coffee grew rapidly by opening 217 outlets that’s spread across 43 cities in Indonesia and Singapore per September 2024. For Fore Coffee, 2024  an important year as  the company recorded its highest year-on-year store expansion since the Covid-19 pandemic by opening 61 new outlets, including flagship stores that are designed to be a social hub, giving the consumers a chance to enjoy a premium experience affordably.

With a three-tier expansion strategy, Fore Coffee is present in big cities such as Jakarta, Surabaya, and Jogja (Tier 1), provincial capitals (Tier 2), and also in other big cities in many other provinces (Tier 3), to expand their outlet network throughout Indonesia. This effort shows Fore Coffee’s commitment to reach communities throughout the nation in order to strengthen its ties with consumers all around regions.This expansion includes 9 flagship outlets designed to offer a unique and meaningful experience to consumers, combining style and comfort in the socialization process of the consumers. This outlet is spread across Java-Bali, Sulawesi, and Kalimantan. Fore Coffee’s medium store outlets are strategically located in places with ease of access and comfort for consumers to receive the best quality coffee from the company. It has 111 outlets across Indonesia. As per 2024, Fore Coffee also opened 97 satellite outlets that implemented a grab-and-go concept.

Fore Coffee also prioritizes sustainability practices in its business operations, starting from the use of eco-friendly packaging to the empowerment of farmers. One of the newest initiatives is “Pak Tani Ngopi di Jakarta” to support local coffee farmers in West Java, one of Fore Coffee’s beans supply locations, with workshops and marketing developments, reflecting its commitment of empowering local communities and sustainability in each region.

Collaboration with Experts for a better Innovation and Operations

Fore Coffee, supported by a solid R&D team and experienced baristas, consistently presents high quality menus that adapt to consumer’s preferences underpinned by extensive research. In assuring the service standards and consistent product quality, Fore Coffee manages Fore Training Facility program, that includes intensive training for two-weeks and a three-months on-the-job training for baristas.

In 2023, Fore Coffee launched Fore Grind Master, an annual competition that showcases its barista’s expertise and creativity. This competition has been one of the most prestigious in the national coffee industry, with more than 300.000 views on YouTube. Additionally, Fore Coffee also collaborates with Mikael Jasin, the holder of 2024 World Barista Champion title, to develop and stabilize the store’s operational maturity, as well as encouraging service and product innovation.

Introducing Indonesian Coffee Culture to the World

As part of the global expansion, Fore Coffee opened its first store in Singapore in November 2023 in Bugis Junction. With innovation, technology, and sustainability commitments, Fore Coffee is optimistic towards its strengthening role as a key player in the global coffee industry.

Vico Lamar closed the event by saying “Sustainability is a key factor to ensure longtime success in the coffee industry. We believe that Fore Coffee’s success in the near future is not only encouraged by product innovation, but also with our contribution to sustainability and the empowerment of Indonesian coffee communities.”

***

About Fore Coffee

Fore Coffee is a coffee startup established in 2018 with an online-to-offline business model. Carrying the tagline “Grind the Essentials,” Fore Coffee invites people to appreciate the process and the essentials amidst a fast-paced world through a quality cup of coffee. As a pioneer of environmentally friendly initiatives, Fore Coffee offers premium local coffee at affordable prices, setting a new standard for enjoying coffee.

With over 217 outlets in 43 cities across Indonesia, including tier 2 and tier 3 cities, as well as one branch in Singapore, Fore Coffee plays a role in introducing a new coffee culture and lifestyle, with a commitment to technology, expertise, and sustainability.

For further information, please contact:

Rhany Montolalu 

Jr. Marketing Communication Manager

Fore Coffee

Email: rhany@fore.coffee

The post [Press Release] Fore Coffee in 2024: Innovation Strategy in Expansion to lead Indonesia’s F&B Industry appeared first on Fore Coffee.

Fore Coffee & HMNS, memiliki semangat yang sama dalam menghadirkan inovasi untuk masyarakat Indonesia. Kini keduanya berinisiatif melakukan inovasi dan menghadirkan produk minuman aromatik yang menggabungkan pengalaman sensori rasa dan penciuman melalui minuman kopi dan parfum. Inovasi produk ini merupakan gebrakan pertama di Indonesia yang unik dan belum pernah ada sebelumnya.

“Kami bangga dapat berkolaborasi dengan sesama brand lokal Indonesia untuk menghadirkan sesuatu yang benar-benar unik. Melalui kolaborasi ini, kami konsisten membawa DNA inovasi Fore Coffee dengan mempersembahkan minuman pertama di Indonesia yang terinspirasi dari parfum. Kami berharap produk ini memberikan pengalaman sensori unik bagi seluruh konsumen Indonesia dengan eksplorasi indera. Ini adalah wujud kebanggaan kami sebagai brand lokal, dan komitmen kami untuk terus mendorong inovasi bersama HMNS.” Rendy Mulyana, VP Brand Marketing Fore Coffee

“Bercerita tentang produk khas Indonesia selalu menjadi misi dari HMNS dan Fore. Dua brand Indonesia yang mencoba bercerita melalui setiap kreasi kita. Kali ini, HMNS dan Fore bersatu untuk membawa cerita produk Indonesia ke dalam minuman beraroma. Sebuah series yang dinamakan For every HMNS : The Creation. Kita berharap kolaborasi ini bisa memberi warna dan wangi baru dalam industri coffee dan parfum di Indonesia” Rizky Arief Dwie Prakoso – CEO HMNS

Produk kolaborasi ini menghadirkan 3 menu baru yang terdiri dari 1 coffee dan 3 non-coffee, yaitu:

1. Aromatic Pandan Jasmine Latte (Coffee), Nikmatnya pandan latte Fore dilengkapi dengan dengan topping cream jasmine yang aromatik terinspirasi dari parfum HMNS Essence of The Night;
2. Aromatic Creamy Rose (Non Coffee), perpaduan unik yang menggabungkan aroma dari rose, hibiscus, dan cream rose aromatik, terinspirasi dari parfum HMNS Unrosed;
3. Aromatic Golden Jasmine Tea (Non Coffee), segarnya jasmine tea yang dipadukan dengan cream jasmine yang aromatik terinspirasi dari parfum HMNS Essence of The Sun.

Menu kolaborasi ini sudah dapat dinikmati mulai 24 September 2024 hingga 2 bulan kedepan. Selain itu, kolaborasi ini sekaligus menghadirkan merchandise edisi khusus jumlah terbatas yaitu refillable pocket perfume. Bagi customer yang membeli di Fore Coffee bisa sekaligus mendapatkan isi 8ml untuk 2 varian best seller HMNS yaitu Farhampton dan Darker Shade of O. 

Tentang Fore Coffee

Fore Coffee adalah startup kopi retail yang didirikan pada tahun 2018 yang berbasis online-to-offline. Melalui tagline ‘Grind the Essentials’, Fore Coffee mengajak konsumen untuk fokus dan menghargai proses dan hal-hal yang berarti di dalam kehidupan di tengah dunia yang serba cepat, melalui segelas kopi berkualitas. Fore Coffee hadir untuk memberikan standar baru dalam menikmati kopi dengan memanfaatkan teknologi, keahlian dan pengalaman dalam meracik kopi. Menggunakan 100% biji kopi Arabika dari petani lokal Indonesia, biji kopi Fore Coffee diolah secara sempurna hingga disajikan oleh barista handal menjadi segelas kopi spesial untuk penikmat kopi Indonesia. 

Tentang HMNS

HMNS atau yang dibaca “humans” merupakan local brand yang berdiri sejak tahun 2019. Dalam pembuatan parfumnya, HMNS menggabungkan berbagai bahan – bahan alami dari Indonesia, sehingga menciptakan aroma yang unik dan elegan. Menggunakan teknik ‘Storytelling’ dengan cerita yang unik di setiap campaign-nya, baik membawa unsur budaya maupun pengalaman pribadi, memberikan kedekatan antara HMNS dengan audience, sehingga kedekatan emosional dapat terbentuk di antara keduanya.

Kontak Media:

Fore Coffee:

Rhany Montolalu, Jr. Manager Brand Marketing Communication – 081287679317

HMNS:

Iqsal Praja, MERC (Marketing Engineering & Research Centre) and Campaign Supervisor – 082123340994

The post [Press Release] Pertama di Indonesia! Inovasi Minuman Kopi Beraroma Parfum Hadir dari Kolaborasi Fore Coffee & HMNS appeared first on Fore Coffee.

Kemitraan Rental Revenue Sharing memungkinkan investor untuk berkolaborasi dengan Fore Coffee dengan menyediakan fasilitas yang diperlukan, sementara Fore Coffee mengelola operasional dan branding. Model ini memastikan hubungan yang saling menguntungkan, menyelaraskan kepentingan kedua belah pihak dalam mencapai kesuksesan bisnis.

“Konsep inovatif yang sepenuhnya milik kami ini lahir dengan tujuan untuk saling menguntungkan antara kami dengan para mitra bisnis. Saat ini, konsep ini mencerminkan komitmen kami terhadap pertumbuhan inovatif dan kolaborasi komunitas. Model ini tidak hanya memungkinkan kami untuk memperluas jejak, tetapi juga menyediakan peluang yang sangat baik bagi mitra untuk bergabung dengan Fore Coffee dalam memberikan pengalaman kopi yang luar biasa sambil berbagi kesuksesan usaha,” jelas Vico Lomar, Co-Founder & CEO, Fore Coffee.

“Ini bukan model waralaba, melainkan sebuah pendekatan kemitraan unik dimana Fore Coffee dan mitra investor berbagi tanggung jawab dan manfaat. Dengan memisahkan kepemilikan aset dan manajemen operasional, Fore Coffee memastikan bahwa setiap mitra dapat fokus pada keunggulan mereka. Model ini menyediakan cara yang fleksibel dan tidak terlalu padat modal bagi investor untuk memasuki bisnis kopi yang menguntungkan, didukung oleh brand dan keahlian operasional Fore Coffee,” tambah Vico.

Berikut beberapa perbedaan kunci dan keunikan konsep kemitraan Rental Revenue Sharing dibandingkan dengan model waralaba konvensional:

Kepemilikan dan Hak Kendali:

• Fore Coffee: Investor memiliki fasilitas dan aset, tetapi Fore Coffee mengelola operasional dan branding.
• Waralaba Umum: Penerima waralaba memiliki dan mengoperasikan bisnis di bawah merek pemberi waralaba, dengan mengikuti pedoman yang ketat.

Model Pendapatan:

• Fore Coffee: Mitra menerima bagian dari penjualan bersih dan memiliki perjanjian sewa terpisah.
• Waralaba Umum: Penerima waralaba membayar royalti dan biaya kepada pemberi waralaba, yang sering kali didasarkan pada penjualan kotor.

Tanggung Jawab Operasional:

• Fore Coffee: Fore Coffee menangani operasional sehari-hari, mengurangi beban pada investor.
• Waralaba Umum: Penerima waralaba bertanggung jawab atas operasional harian, mengikuti sistem pemberi waralaba.

Biaya Awal dan Berkelanjutan:

• Fore Coffee: Investor menanggung biaya pembukaan fasilitas (mulai dari IDR 1,2 miliar tergantung ukuran outlet), dengan pemisahan yang jelas antara sewa dan bagi hasil.
• Waralaba Umum: Penerima waralaba membayar biaya waralaba awal dan royalti berkelanjutan, yang bisa cukup besar.

Otonomi Bisnis:

• Fore Coffee: Investor memiliki sedikit keterlibatan dalam operasional, fokus pada penyediaan fasilitas.
• Waralaba Tradisional: Penerima waralaba memiliki lebih banyak kontrol atas operasional sehari-hari tetapi dalam bimbingan, arahan, dan dukungan pemberi waralaba.

Tanggung Jawab Ketenagakerjaan:

• Fore Coffee: Bertanggung jawab atas perekrutan dan manajemen karyawan, menjaga standar layanan yang konsisten.
• Waralaba Umum: Penerima waralaba menangani perekrutan, pelatihan, dan manajemen staf.

Klausul Non-Kompetisi:

• Fore Coffee: Termasuk klausul non-kompetisi yang mencegah mitra terlibat dalam bisnis sejenis.
• Waralaba Tradisional: Biasanya tidak mencakup pembatasan seperti itu kecuali dinyatakan secara eksplisit dalam perjanjian waralaba.

Konsep ini telah terbukti berhasil sejak bulan Desember 2021, dengan 10% dari total 208 outlet operasional yang tersebar di lebih dari 30 kota mengadopsi model kemitraan Rental Revenue Sharing. Pihak yang tertarik dapat mengajukan permohonan melalui email pengantar ke mitra@fore.coffee 

“Dalam peta ritel F&B yang kompetitif saat ini, merk dan perusahaan perlu lebih teliti dalam mempelajari cara paling cocok dan model bisnis paling sesuai. Konsep ‘Rental Revenue Sharing’ ini telah efektif dan efisien memenuhi semua kriteria kami. Konsep inovatif ini mungkin tidak cocok untuk orang lain, itulah sebabnya ini dirancang khusus untuk Fore Coffee karena ini adalah cara kami melihat pertumbuhan bisnis secara vertikal dan horizontal,” tutup Vico.

The post [Press Release] Fore Coffee Pertahankan Ekspansi Bisnis Melalui Konsep Inovatif Rental Revenue Sharing appeared first on Fore Coffee.

Sebagai bentuk upaya dalam meningkatkan pengalaman yang otentik, Fore Coffee kini menggandeng Mikael Jasin, Juara World Barista Championship (WBC) 2024 yang diadakan di Busan, Korea Selatan pada bulan April 2024 lalu. Keduanya berbagi misi dan dedikasi yang sama dalam upaya mendukung perkembangan positif industri kopi tanah air. 

Dalam sebuah acara pada 25 Juli 2024, Fore coffee menunjuk Mikael Jasin sebagai Chief of Coffee Innovation Fore Coffee, dimana peran strategis ini memiliki fokus pada empat aspek utama, yaitu inovasi produk, pemberdayaan barista, inisiatif sustainability, dan misi memperkenalkan budaya kopi Indonesia ke dunia. 

Mikael Jasin, Chief of Coffee Innovation, Fore Coffee mengatakan, “Setelah meraih kemenangan sebagai WBC tahun ini, kini saya bersama Fore Coffee menjalankan misi yang berdedikasi untuk mengharumkan budaya kopi Indonesia. Bersama tim Fore Coffee yang hebat, kedepannya kami bersama – sama akan fokus untuk program pemberdayaan barista, riset dan pengembangan inovasi, juga menjalankan inisiatif sustainability. Harapannya, Indonesia akan semakin dikenal memiliki standar kopi dan ekosistem yang berkualitas di masa depan.”

Sebagai langkah awal, Mikael Jasin akan berfokus meningkatkan keterampilan barista dengan menjadi juri dalam Fore Grind Master 2024, sebuah kompetisi bergengsi bagi seluruh barista Fore di Indonesia dan Singapura. Berangkat dari kemenangannya, Jasin akan membagikan perspektif global, serta bekerja sama dengan tim R&D (Research & Development) dan L&D (Learning & Development) guna meningkatkan skill dan kemampuan barista Fore Coffee.

Dengan semakin tersebar luasnya jangkauan Fore Coffee kini di 200 gerai yang berada di 41 kota dan target menuju 260 gerai di akhir periode 2024 di Indonesia dan Singapura, pengembangan ini juga menjawab perubahan perilaku konsumen masa kini yang lebih dinamis. Fore Coffee turut menjadi pelopor konsep ‘premium affordable’ lifestyle di berbagai kota tier 2 dan tier 3 sebagai bentuk perwujudan peran aktif dan adaptif, yang sekaligus bertujuan menjadikan Fore Coffee lebih dari sekadar coffee shop, melainkan juga destinasi yang bernilai.

Vico Lomar, Co-Founder & CEO, Fore Coffee menuturkan, “Eksistensi Fore sampai saat ini terus terjaga dengan objektif perusahaan pada Product dan Customer Centric. Kita meyakini bahwa Fore Coffee tidak hanya sekadar bisnis F&B, namun juga people business, dimana setiap individu yang merupakan aset terbesar dari perusahaan penting untuk diapresiasi. Oleh karena itu, lewat kolaborasi dengan Mikael Jasin kami berharap dapat terus memberikan pendekatan humanis yang dapat mempertahankan konsumen dan menghadirkan spot destinasi yang berkesan.”

The post [PRESS RELEASE] Mikael Jasin, Juara Barista Dunia, Bergabung dengan Fore Coffee sebagai Chief of Coffee Innovation appeared first on Fore Coffee.