Fore Coffee prioritizes integrated and sustainable growth, managed directly to maintain operational excellence, quality control, and the consistency of customer experience across all units.

We continuously conduct strategic evaluations of expansion opportunities that align with the company’s long-term vision. Official information regarding the company’s growth policy will be communicated through Fore Coffee’s official communication channels.

2. Why doesn’t Fore Coffee offer franchise schemes like other brands? / Why does Fore Coffee opt for an integrated growth model?

Every brand has its own approach when it comes to growth strategy. For us, direct management allows more thorough control over the process, the team, as well as the customer experience, to help us maintain the integrity of our operational system, which is our main priority. We believe that this approach is best aligned with the company’s long-term vision.

3. Does this model slow down expansion?

We believe that sustainable growth is not merely about rapid expansion, but about maintaining consistent standards. For us, maintaining quality at every operational point is the foundation for building long-term brand trust.

4. Will the company consider a franchise scheme in the future?

We actively evaluate strategic options in line with business developments and industry dynamics. Every decision will consider alignment with operational standards, governance, and the company’s long-term vision.

5. How to submit a partnership request to the company?

We are open to strategic collaborations that are aligned with the company’s values and growth direction. For partnership inquiries or further information, kindly contact us via email at corporatecommunication@fore.coffee.

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact Information:

Corporate Communication: corporatecommunication@fore.coffee

The post Frequently Asked Questions (FAQ) – Fore Coffee Franchise appeared first on Fore Coffee.

As part of our commitment to maintaining product quality, service consistency, and comprehensive operational standards, the company has currently chosen not to operate under a franchise scheme.

This strategic decision is intended to ensure that every aspect of the business — from the quality of raw materials, operational systems, and team management to the overall customer experience — remains under our direct management and aligned with the standards that have guided the company since its establishment.

We believe that sustainable growth is not defined solely by expansion, but by preserving the integrity of the brand and delivering a consistent customer experience at every point of interaction.

Looking ahead, the company will continue to evaluate and adapt its business strategy in line with organizational needs and evolving industry dynamics. Should there be any changes regarding our partnership model in the future, official updates will be communicated through the company’s official channels.

We sincerely appreciate the understanding and continued support from our partners, customers, and stakeholders.

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact Information:

Corporate Communication: corporatecommunication@fore.coffee

The post Fore Coffee’s Commitment to Quality and Sustainable Growth appeared first on Fore Coffee.

Over time, this recipe has proven its longevity. Made with Fore Coffee’s Classic Blend, known for its gentle bitterness and clean acidity, bringing notes of roasted nuts, dark cocoa, and caramel sweetness. Berry Manuka Americano continues to resonate with customers, making it a comfortable starting point for those beginning their americano journey, as well as a refreshing choice for regular americano drinkers.

Along this journey, one fan of Berry Manuka Americano stands out, and he is Emil Mario. Through his genuine love for the drink and the way he shared it with his audience, Berry Manuka Americano found wider recognition, turning a favorite menu item into a shared experience within the Fore Coffee community.

With Berry Good Friday (23/1), Fore Coffee celebrates both the recipe that remains relevant and the person who helped shape its story. As a special moment of appreciation, Emil Mario personally served Berry Manuka Americano to customers at one of our stores, Fore Coffee Gandaria City. A cherished moment to highlight a menu that lasts and the people behind it.

For those exploring more ways to enjoy americano, our Americano Series, including Manuka Americano, Triple Peach Americano, and the original Americano, offer different ways to experience an everyday caffeine boost.

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact Information:

Corporate Communication: corporatecommunication@fore.coffee

The post Berry Good Friday: When a Recipe Lasts, a Story Grows With It appeared first on Fore Coffee.

Solo, 12 November 2025

This support is realized through the donation of vital equipment, namely organic waste shredder and chainsaw. The shredder will be specifically used by the volunteers to process organic waste collected from Pajang Sub-district residents, as well as organic debris successfully filtered from the Kleco River flow.

The handover of the aid was conducted directly by the management of FORE to Mr. Doni Restu Nugroho, Chairman of Relawan Joko Tingkir Pajang, and witnessed by the local Sub-district Head (Lurah), representatives of Babinsa and Bhabinkamtibmas (local security and police representatives), at Taman Asri Norowangsan, Solo, on Wednesday, November 12, 2025.

Reducing Landfill Burden and Fostering Community Independence

By empowering the community to process organic waste at the local level, this initiative is expected to significantly reduce the volume of waste sent to the Putri Cempo Final Disposal Site (TPA/Landfill). This step is a direct contribution to mitigating the negative environmental impact caused by waste accumulation.

Relawan Joko Tingkir is known as an active and innovative community group in environmental preservation efforts in Solo, specifically maintaining the cleanliness of the Kleco and Jenes Rivers which pass through the Pajang Sub-district area. They are known to implement unique methods in tackling river waste issues, including:

• Routine river cleanup community service.
• The ‘Perahu Jaring’ (Net Boat) innovation to filter and collect waste from the river.
• Dispersal of fish seeds to maintain and restore the river’s aquatic ecosystem.

The focus of Relawan Joko Tingkir’s activities aligns with FORE’s sustainability pillars, namely waste management and community involvement, making this support highly relevant and providing a multiplied impact.

Sustainability Commitment in the Premium Affordable F&B Segment

Operating in the premium affordable Food & Beverage (F&B) segment, FORE is present in over 50 cities across Indonesia and Singapore. The Company understands that the dynamics of urban lifestyles have direct and indirect impacts on the environment.

“Our hope is that FORE can sustainably assist in empowering the regions where we operate, one of which is through environmental conservation activities,” stated M Fahmi Rachmattulah, Director of Strategy and Corporate Development at PT Fore Kopi Indonesia Tbk. “We want all stakeholders to experience a meaningful journey, both through quality products for customers and through our tangible contribution to environmental and societal sustainability.”

FORE reiterates its commitment not only to focus on the business side but also to strengthen the company’s sustainability pillars in various sectors and regions going forward.

***

PT Fore Kopi Indonesia, Tbk (FORE) – Company Information

Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.

FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.

The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance. 

Contact Information:

Corporate Communication: corporatecommunication@fore.coffee

The post FORE Strengthens Sustainability Commitment Through Support for Innovative Organic Waste Management in Solo appeared first on Fore Coffee.

Fore Donut: A New Category

September also marked a significant moment with the opening of the first Fore Donut store at Supermall Karawaci. All donut production was consistently sold out during the opening month. Customer queues were visible even before the mall’s operating hours began.

“Fore Donut is made with natural ingredients, such as pumpkin, and goes through a special fermentation process that yields a unique texture. Given the size of the market potential and the limited number of players who have successfully formed a network in this segment, Fore Donut started as a new promising category within Fore Coffee,” Vico Lomar added.

Store Network Expansion

From January to September 2025, Fore Coffee Indonesia successfully launched over 60 new outlets, in line with its strategic objectives for the current year. As of September 2025, Fore Coffee operates 290 stores across more than 50 cities in Indonesia and Singapore.

Sustainable Growth

“Fore Coffee has proven its ability to sustain growth quarter by quarter through consistent execution and innovation. We have seen strong performance from both store expansion and product development, each executed with discipline and creativity. Our brand positioning continues to strengthen with the opening of new stores in Singapore and the successful launch of Fore Donut — both warmly received by our loyal customers. These milestones reaffirm our commitment to building a brand that inspires optimism, consistency, and excellence across the region,” Willson Cuaca, President Commissioner of Fore Coffee concluded.

The post [Press Release] FORE Hits 62% YoY EBITDA Growth in 9M25 appeared first on Fore Coffee.

Tangerang, Banten – 9 September 2025

Expanding Into Indonesia’s Growing Donut Market

For the past seven years, Fore has been recognized for delivering innovation and quality, turning everyday routines into something more special. Now, with deep experience, strong consumer insight, and a passion for excellence, Fore is reimagining the classic donut with a distinctive touch that sets it apart.

Indonesia’s donut market is experiencing rapid growth, valued at around USD $213 million in 2024 and projected to exceed USD $518 million by 2030. This 16% annual growth is driven by the country’s thriving coffee culture, where donuts have become the perfect pairing, as well as emerging trends like gifting. The launch of Fore Donut is well-timed to capture this opportunity, offering unique variations that can lead a promising new wave in the market.

Elevating Fan-favorite and Classic Flavors

Fore Donut’s menu is a bold blend of global inspiration and local flavor. It features fan-favorite creations like Pistachio Dreamin’ and Berry Matcha, alongside unique offerings that fuse the brand’s coffee heritage, such as Butterscotch Than Never. In a nod to its Indonesian roots, the menu also includes adventurous, locally-inspired variations like Ayam Pop, creating a lineup that is both surprising and comforting.

Consumer-first Approach

“Our vision has always been to elevate the everyday ritual, whether through coffee or food. That’s why we founded Fore Donut to embody 3 core brand values which are realized through our products: Handcrafted, Humble, and Honest,” said Vico Lomar, President Director of PT Fore Kopi Indonesia Tbk. “At Fore Donut, craftsmanship and integrity are at the heart of every product. Each donut is handmade using honest, natural ingredients, a reflection of our commitment to quality and transparency. We believe true indulgence lies in care and simplicity, ensuring every bite is not only delicious but also uplifting. This philosophy extends across our operations, enabling us to transform the everyday donut into something truly remarkable.”

“We believe our proven operational experience, strong product development capability, and distinctive store designs will help Fore Donut capture growth in this high-potential sector, while also strengthening Fore’s position as a leading F&B player in Indonesia for years to come,” added Willson Cuaca, President Commissioner of PT Fore Kopi Indonesia Tbk.

The creation of Fore Donut was grounded in comprehensive consumer research and market testing. More than 500 participants took part in focus group discussions and product trials, ensuring that every flavor and recipe was refined through real consumer feedback. This consumer-first approach not only validates the appeal of Fore Donut’s offerings but also reflects its commitment to staying relevant with evolving tastes and trends in Indonesia’s dynamic F&B landscape.

In 2025, Fore plans to open around three dedicated Fore Donut outlets as an initial step in introducing and building the brand in the Indonesian market. These stores will showcase donuts in Fore’s signature premium yet affordable style, balancing creativity and quality while remaining accessible to a wide consumer base.

***

About PT Fore Kopi Indonesia, Tbk (FORE)

PT Fore Kopi Indonesia Tbk (FORE) is a fast-growing F&B company that manages leading premium-affordable brands, such as Fore Coffee, an innovative coffee chain that has pioneered a new coffee culture in Indonesia and Singapore, and Fore Donut, an artisanal donut brand that perfectly blends Western craft with authentic Indonesian flavors. 

Since its founding in August 2018, Fore has grown to 261 outlets across Indonesia and Singapore as of June 2025, which underlines the scalability of its positioning. In April 2025, the company successfully debuted on the Indonesia Stock Exchange (IDX) to drive sustainable expansion and innovation. 

Contact Information:

Investor Relations: investor.relations@fore.coffee

The post [Press Release] Fore Optimistically Rolls Into New Business Line with First Fore Donut Outlet Launch appeared first on Fore Coffee.

Jakarta, July 29, 2025 – FORE is showing a strong start in 2025, with a

The financial performance in the first half of 2025 was slightly above management’s projections. This rapid growth was driven by store expansion and operational efficiency, making Fore Coffee resilient in the current economic climate.

In the first half of 2025, Fore Coffee added 29 new outlets, bringing the total number of stores to 261.

For full H1 2025 financial highlights, visit the Financial Reports section on our Investors Page.

***

About PT Fore Kopi Indonesia, Tbk (FORE)

Established in 2018, PT Fore Kopi Indonesia, Tbk (FORE) aims to elevate the image of quality Indonesian coffee to a higher level. Our commitment to offering premium products at affordable prices has driven significant growth, resulting in 261 outlets by June 2025. Following a successful IPO and strong investor support, FORE is poised for sustainable expansion, contributing to national job creation and maintaining its dedication to environmental sustainability.

For more information:

Email: investor.relations@fore.coffee 

The post [Press Release] FORE Expands Rapidly and is Ready for Further Expansion, Supported by Strong H1 2025 Performance appeared first on Fore Coffee.

Fore Junior is Fore Coffee’s dedicated menu category for children, thoughtfully developed to be kid-friendly in taste, portion, and presentation. Now joining the lineup is the Choco Cookie Shake, a delightful and special chocolate topped with cookie crumbs. It’s smooth and creamy, perfect for a midday treat or a companion to a family gathering. To make the school holiday season even more special, Fore Coffee has partnered with Jumbo the movie. With over 10 million viewers nationwide, Jumbo has built a strong emotional connection with children, families, and audiences of all ages through its heartwarming story, inspiring characters, and meaningful stories of adventure, imagination, and friendship.

Through this collaboration, Fore Coffee is inviting children and everyone to embrace their adventurous side and create sweet memories alongside their favorite characters of Jumbo. The campaign titled ‘Petualangan Ajaib Geng Jumbo’ transforms each drink of Fore Junior into a moment of joy and exploration.

Choco Cookie Shake joins the existing Fore Junior menu, Butterscotch Milk Crumble, Vanilla O’Crumbs, and Choco Caramel Cloud, available at all Fore Coffee stores across Indonesia. With the launch of this new menu, Fore Coffee continues to evolve as a brand that creates not only great products, but also meaningful. Just as the Jumbo gang, we invite people into a world of heartfelt imagination, one magical sip at a time.

The post Fore Coffee Expands Fore Junior Line with Choco Cookie Shake, in Collaboration with Jumbo appeared first on Fore Coffee.

Left-to-right: Melisa Irene (Commissioner), Tjhong Pie Chen (Director), Sugiyanto Wibawa (Independent Commissioner), Vico Lomar (President Director),  Willson Cuaca (President Commissioner), Mohammad Fahmi (Director),  Roderick Purwana (Vice President Commissioner), Daniel Octavianus M (Commissioner), Rizky Ardian (Director).

JAKARTA, 26 June 2025 – PT Fore Kopi Indonesia Tbk (FORE), a premium affordable coffee chain, held its Annual General Meeting of Shareholders (“AGMS”) today at Fore Experience, Panglima Polim IX No. 53, Melawai, Kebayoran Baru, South Jakarta. The AGMS was conducted both offline and online using the Electronic General Meeting System (“eASY.KSEI”) provided by PT Kustodian Sentral Efek Indonesia (“KSEI”).

At today’s Fore Coffee AGMS in Jakarta (26/6), shareholders approved and agreed on all five meeting agendas, which included:

1. Approval and ratification of the Company’s Annual Report for the fiscal year ending 31 December 2024, including the Activity Report, the Supervisory Report of the Board of Commissioners, and the Financial Statements for the same fiscal year, as well as the granting of full release and discharge (acquit et de charge) to the Board of Commissioners and the Board of Directors for the management and supervision conducted during the year.
2. Determination of the use of net profit for the fiscal year ending 31 December 2024.
3. Appointment of the Public Accountant to audit the Company’s financial statements for the fiscal year ending 31 December 2025.
4. Approval of salaries, honoraria, and other allowances for members of the Board of Commissioners and Board of Directors.
5. Accountability Report on the Use of Proceeds from the Company’s Initial Public Offering (IPO).

Fore Coffee remains optimistic about continuing its trend of exponential business performance growth in 2025, following a significant surge in financial performance during the 2024 fiscal year.

Vico Lomar, President Director of PT Fore Kopi Indonesia Tbk, stated that despite an economic slowdown, the Company sees the food and beverage industry—particularly coffee and non-alcoholic beverages—as still showing strong growth potential.

“Customer enthusiasm for our product innovations, such as the Butterscotch Sea Salt Latte and Triple Peach Americano—both of which became best-sellers—demonstrates the sustained appeal of our market,” said Vico after the Annual General Meeting at Fore Experience, Panglima Polim, Jakarta, Thursday (26/6).

Vico also highlighted the public’s positive response to Fore Coffee’s store expansion.

“We’ve seen high enthusiasm at every new store opening. By the end of 2024, our network had reached over 40 cities across Indonesia and Singapore. Consumer demand for recreational experiences, which can be fulfilled by high-quality yet affordable food and beverage products like those offered by Fore Coffee, plays a significant role here,” he added.

Financial Performance and Growth Strategy

Fore Coffee’s revenue soared by 115% to IDR 1.04 trillion, and net profit skyrocketed by over 4,900% to IDR 58.2 billion in the 2024 fiscal year. This outstanding result was driven by the positive momentum of the Company’s aggressive expansion strategy, marked by a 35% increase in the number of outlets—reaching 232 by the end of 2024.

With this strong income statement performance, Fore Coffee’s equity as of 31 December 2024 rose by 227% YoY to IDR 253.12 billion, while liabilities increased 48% YoY to IDR 387.64 billion. As a result, total assets stood at IDR 640.76 billion by the end of 2024, up 89% YoY.

“In 2025, the Company has set targets to further improve its financial and operational performance, while maintaining strong customer loyalty toward the Fore Coffee brand,” Vico emphasized.

He noted that the Company’s confidence in achieving its 2025 financial performance targets is backed by an increasingly mature and systematic approach to new outlet openings and a firm commitment to operational excellence as a key pillar for maintaining quality and efficiency.

“Equally important are the continued growth and increasing acceptance of the Fore Coffee brand by consumers gives us confidence to push further in 2025,” Vico concluded.

Commitment to Corporate Governance and Sustainability

After leading the AGMS, Willson Cuaca, President Commissioner of the Company, expressed his appreciation for the continued support from investors since the IPO, through to the secondary market trading period. He emphasized the Board of Commissioners’ commitment to building strong corporate governance (GCG), evidenced by the establishment of the audit committee, nomination and remuneration committee, and the appointment of an internal audit head and corporate secretary.

“Fore Coffee continues to strengthen its leadership in Indonesia’s premium coffee market through focused product positioning, strong operations and financial foundations, and solid corporate governance. Our products stand out for their quality, accessibility, and uniqueness. We continue to adapt flavors and maintain a price-to-quality ratio that is unmatched in this segment. With deep in-house R&D, we localize flavor profiles and introduce seasonal menus tailored to customer demand, while preserving the unbeatable value of our offerings,” said Willson.

“Operationally, we maintain high gross operating profit (GOP) per store through comprehensive control over the supply chain—from raw material sourcing to production and distribution. Our internally developed technology allows for inventory optimization, waste reduction, and personalized customer experiences across multiple channels.

This entire foundation—combined with strong governance and our commitment to transparency—underpinned the success of our IPO process and is paving the way for long-term sustainable value creation.

We remain committed to long-term growth through efficient capital allocation, network optimization, and product innovation,” Willson concluded.

***

About Fore Coffee

Fore Coffee is a coffee startup established in 2018 with an online-to-offline business model. Carrying the tagline “Grind the Essentials,” Fore Coffee invites the public to appreciate the process and essentials in a fast-paced world, through a cup of quality coffee. As a pioneer in environmentally conscious practices, Fore Coffee delivers premium local coffee at affordable prices, setting a new standard for coffee enjoyment. With more than 232 outlets in 47 cities across Indonesia—including tier 2 and 3 cities—and 1 outlet in Singapore as of the end of 2024, Fore Coffee plays a key role in introducing a new coffee culture and lifestyle, with a strong commitment to technology, craftsmanship, and sustainability.

For more information, please contact:

Robertus Hardy

VP of Investor Relations & ESG

Email: investor.relations@fore.coffee

Rhany Montolalu

Jr. Marketing Communication Manager

Email: rhany@fore.coffee

The post [Press Release] Public Expose of PT Fore Kopi Indonesia Tbk (FORE) 26 JUNE 2025 appeared first on Fore Coffee.

In its mission to empower baristas across Indonesia, Fore Coffee  introduces “Discover the Unseen,” an initiative that spotlights emerging talent from across the archipelago.  Under the guidance of Fore’s Chief of Coffee Innovation Mikael Jasin, champions from the annual Fore Grind Master competition will join hands with gifted baristas from various Indonesian cities whose local coffee shops have yet to receive widespread recognition. Through live demonstrations and interactive sessions, these artisans will share their signature brewing techniques, personal stories, and the cultural influences that shape every cup they serve.

“I’m dedicated to mentoring both championship-winning and grassroots baristas, building a community where every cup embodies the spirit of Indonesia,” said Mikael Jasin. “Empowering our baristas is central to my role as Chief of Coffee Innovation. It fuels creativity, drives new ideas, and strengthens our entire coffee culture.”

Each barista in the initiative was given the chance to showcase their creativity through original signature beverages, using beans they personally selected to reflect their individual style and background. Through these drinks, they share not only their technical skill but also the unique stories and traditions rooted in their local coffee communities. Alongside these custom creations, the baristas will also serve manual brews featuring Fore Coffee’s latest specialty lineup, now available at Fore Experience at Panglima Polim, South Jakarta.

This lineup includes four distinctive single-origin roasts, each chosen for its exceptional profile and provenance: Blueberry Blast (Melbourne Royal Bronze Medal), Bali Kintamani (AVPA Silver Medal), Flores Manggarai, and Gunung Cikuray (AVPA Silver Medal). Together, these beans represent the diversity and depth of flavor found across Indonesia’s coffee-growing regions, carefully curated to highlight the country’s rich coffee heritage.

Sustainability remains a core pillar of Fore Coffee’s ethos, and this commitment comes to life in “Behind the booth: Sustainability Story from Waste to Worth.” In collaboration with Setali Indonesia, Fore Coffee’s exhibition booth has been constructed entirely from 15kg of textile scraps, which include spunbond coffee bags returned by our customers as part of Fore Coffee’s ongoing #FOREsponsible campaign. This inventive design highlights Fore’s commitment to responsible business practices, demonstrating how circular-economy principles can transform potential pollutants into purposeful, eye-catching installations that tell a story.

Adding a ceremonial touch to the exhibit is the debut of “Aruna Tanah Rekah Ruah (A Tree of Light),” a tribute that celebrates the sacred journey of the coffee tree, from seed to soul—blending gratitude, joy, and a shared sense of purpose.

“I’m truly honored to be part of World of Coffee 2025 with Fore Coffee,” said Zevanya Lovise, one of the featured baristas in the Discover the Unseen initiative. “This experience has reminded me why I fell in love with coffee in the first place—the stories, the people, and the connections it creates. Being here has not only given me a chance to grow, but also to share a piece of my journey and show that everyone in the coffee community has something meaningful to offer.”

Fore Coffee’s presence at World of Coffee 2025 goes beyond showcasing innovation and products. It’s a celebration of barista empowerment and a call to inspire more sustainable practices across the global coffee industry. Together, let’s raise a cup to Indonesia’s vibrant coffee heritage and the bright future that lies ahead.

The post Fore Coffee Unveils ‘Discover The Unseen’ with 9 Talented Baristas and Highlights Sustainability at World of Coffee 2025 appeared first on Fore Coffee.