In a fast-paced world it is easy to lose sight of what truly matters. Fore provides a place of solace where people can simply slow down and enjoy a high-quality cup of coffee. This philosophy is reflected within our tagline.
By utilizing the word ‘Grind’ which has a double meaning: ‘Grind’ as in the day-to-day hustle that people go through, and ‘Grind’ as a key step in the coffee making process, Fore inspires people to embrace life’s essentials in the midst of their busy lifestyles through each cup of coffee we serve.
We’ve transformed our vision of offering the highest-quality coffee to consumers into a tangible achievement. Fore Coffee is a coffee brand deeply committed to every aspect of serving coffee. Furthermore, Fore’s mission extends beyond simply serving outstanding coffee. It involves expanding our footprint in diverse communities through the strategic establishment of branches and continuous partnerships that introduce creative menu options. The core of our success hinges on our collaborative teamwork, as we operate seamlessly as a unified system #FOREactMe
Customer Centric and Product Centric define our approach at Fore Coffee, where we aim to pioneer a new coffee culture in Indonesia and Singapore. Inspired by our popular Butterscotch Sea-Salt Latte founding, every creation tells a story. We invite customers to be part of our journey, prioritizing their satisfaction and gathering feedback regularly. Committed to social responsibility, we focus on creating products everyone can enjoy, reflected in our mission #GrindTheEssentials and our dedication to impactful coee #FOREveryone.
In my role as Chief Financial Officer at Fore Coffee, I wholeheartedly align with the company’s mission to introduce a positive coffee culture globally. With a strong focus on sustainability, I believe in nurturing relationships with shareholders and prioritizing even the smallest details. Through strategic financial management, we aim to optimize resources, enhance operational efficiency, and ensure responsible allocation of funds, fostering a resilient and environmentally conscious business model.
Milestone
2018
Fore Coffee Mobile Application
Launched our first store in Jakarta and Fore Coffee mobile application.
2019
First Outside Jabodetabek
Opened our store first outside Jabodetabek store in Surabaya and Medan.
2020
FOREveryone 1L
Launched new product line which is FOREveryone 1L and
Reached 1.800.000 Fore Coffee mobile application users.
2020
FOREveryone 1L
Launched new product line which is FOREveryone 1L and
Reached 1.800.000 Fore Coffee mobile application users.
2021
Launched Fore Deli
We brewed our 10,000,000th cups of coffee and launched Fore Deli our sub-brand for the food category.
2022
120 Stores in 28 Cities
Reached more than 120 stores in 28 cities across Indonesia, and Growing and expanding to more cities across Indonesia.
2023
Fore Coffee’s First Global Expansion
The first global expansion to bring Indonesian coffee culture to Singapore
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