Jakarta, 17 September 2026 — PT Fore Kopi Indonesia Tbk (FORE) is proving that aggressive outlet network expansion does not have to come at the cost of profitability. Even as
Jakarta, September 24, 2026 – Today, Fore Coffee is collaborating with Tahilalats to present Pop Up Fore x Tahilalats — a pop-up booth that blends Tahilalats’ signature characters with the world of Fore Coffee through a range of interactive installations, collaborative merchandise, limited-edition collectible items, and The Unexpected Twist menu.
Located at the Pedestrian Access area of fX Sudirman, Pop-Up Fore Coffee x Tahilalats is open to the public from September 24 to October 23, 2026. Visitors can explore the world of The Unexpected Fweends through a collaborative merchandise collection and a variety of interactive installations, including Meow Mail, where visitors can write messages to their beloved cats, as well as photo moments with Tahilalats’ character Bubu.
The The Unexpected Fweends campaign theme is inspired by the unexpected friendships that can emerge in everyday life, including the bond between humans and their furry companions — a bond that often brings out the most playful side of the people around them.
“Starting from the ‘Setiap Fore Punya Cerita (Every Fore Has a Story)’ campaign, we heard many everyday stories from our baristas, including unexpected friendships that grew with the cats often found around various Fore outlets. From there, we realized that cats aren’t just an adorable character — they’ve genuinely become part of our everyday story, and our customers’ too, and it’s a story we wanted to share with more people,” said Matthew Ardian, Chief Marketing Officer, Fore Coffee.
According to Nurfadli Mursyid, Founder and Creator of Tahilalats, this collaboration brings Tahilalats’ characters and humor out of the digital space and into an experience people can enjoy in person.
“Tahilalats has always grown out of small moments close to everyday life, including the way adults can suddenly turn incredibly affectionate — and childlike again — the moment they meet a cat. Through this collaboration with Fore Coffee, we’re bringing that world out of the comic panels and into a real experience people can see, play with, and share together,” said Nurfadli.
Collaborative Merchandise and Collectible Mystery Pouch
As part of this collaboration, Fore Coffee and Tahilalats are launching a special merchandise line consisting of two tumbler designs, one cat-shaped bottle, a mug, two oversized t-shirt designs, and a five-colours tote bag series.
Fore Coffee is also adding to the excitement with a Fore Coffee x Tahilalats collectible mystery pouch, available for Rp5,000 with the purchase of Rp100,000 worth of Fore Coffee products, while available.
“Since we introduced ‘The Unexpected Fweends,’ we’ve seen so many people get involved — sharing stories and tagging friends across this campaign’s content. Those responses show that a simple story rooted in everyday life can build real emotional closeness with consumers. To us, that means this campaign hasn’t just been seen — it’s been felt, and has become part of people’s conversations,” Matthew continued.
Fore Coffee Launches New Menu Items
At the same time, Fore Coffee is also officially launching two new drinks from The Unexpected Twist series — Salted Spanish Latte and Crunchy Cereal Latte — along with Fore Deli snack items Tempeh Chips Sea Salt Flavor and Truffle Flavor. These new menu items have been available since September 16 at all outlets and online delivery platforms.
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PT Fore Kopi Indonesia, Tbk (FORE) – Company Information
Established in 2018, PT Fore Kopi Indonesia Tbk (FORE) is a leading F&B group managing the Fore Coffee and Fore Donut brands. The Company has proven a highly scalable business model targeting the Premium Affordable segment, marked by its swift expansion to 300 outlets across over 50 cities in Indonesia and Singapore.
FORE has pioneered a new culture, making premium quality local Indonesian coffee accessible. Its commitment to the local coffee ecosystem is exemplified by product lines like ‘Kopi dari Tani’ (Coffee from Farmers) and ‘Aren Latte’ (Palm Sugar Latte), which utilize materials sourced directly from local farmers and MSMEs. Furthermore, the company champions environmental sustainability through reusable cups and dedicated in-store recycling collection points for used packaging.
The IPO in April 2025 successfully raised over IDR 353 billion. The net proceeds of over IDR 337 billion are strategically allocated to funding the development of up to 140 new Fore Coffee outlets, 30 new Fore Donut outlets, and for essential working capital, securing its path for future dominance.
Media Contact Information:
Email: corporate.communication@fore.coffee
